Marketing and Engagement Software

Create meaningful connections with supporters—and drive results.

High-impact educational institutions, foundations and non-profits across the world choose Blackbaud’s marketing software solutions to drive success.
Read these stories and more in our customer story showcase.

Reach and engage supporters with integrated online marketing tools.

Your audience is saturated with messages through email, social media, direct mail, and a raft of other channels. If you can’t cut through the noise and deliver effective marketing messages, your mission won’t be heard.

Effectively engage new supporters and expand your existing relationships using Blackbaud’s marketing solutions, built to integrate with our industry-leading fundraising software, driven by unmatched data intelligence, and grounded in Blackbaud’s deep expertise.

With Blackbaud marketing tools and software solutions, you’ll:

Grow your audience and supporter base
Raise more money with integrated online fundraising and payments
Optimise every opportunity to connect and convert by reaching the right person at the right time with the right message
Advance your message by leveraging Blackbaud’s unmatched direct marketing analytics to identify and reach the most strategic audiences
Deepen engagement and improve retention with personalised and effective web, email, and other digital experiences
Work more efficiently by synchronizing data from your fundraising, marketing, and advocacy campaign efforts