Report: The Supporter Experience Report 2022

The Supporter Experience Report 2022

Delivering a good supporter experience can enhance engagement, increase loyalty and foster retention, but what stands in the way? And what does creating a great supporter experience involve? We surveyed over 600 fundraising professionals to find out.

Download The Supporter Experience Report 2022 to discover:

• What supporter experience means to the sector

• The tangible benefits of supporter experience

• The key factors that make up a ‘best-in-class’ supporter experience

• The critical role data and technology play

• The barriers to supporter experience

We would like to thank all of the non-profit professionals who took part in the research.

Our special thanks also go to Susie Mullen, Market Researcher and Data Analyst, for her exceptional work on this research report, and to Resource Alliance for their partnership.