How Do Different Generations Support Causes That Matter to Them?

The Blackbaud Institute’s recent report Charitable Support Across Generations in the UK and Ireland is based on a survey of 1,000+ individuals, from Gen Z to Boomers. Their responses share important generational differences in current charitable support behaviours and preferences.

Dive into the key findings of the report in this data-packed, free infographic. Inside, you’ll find:

  • The most popular forms of support for each age group

  • Insights into communication preferences per generation

  • Factors individuals consider and research before becoming a supporter

Get your infographic today and boost your supporter engagement with comprehensive generational data.