Donor Segmentation for More Effective Stewardship

Smart segmentation helps you create personalised messaging that makes each donor feel vital to your mission. In this free resource from the experts at Blackbaud, you will learn to create segments based on donor interests, giving patterns, preferences, and interactions with your organisation – both online and in person.

Segmenting for stewardship is an ongoing process. Mastering these key steps can help you build a responsive and effective strategy:

• Ask the right questions to build your segments
• Create personas specific to your organisation
• Use donor surveys to understand donor motivation
• Develop donor journey mapping to fix donor roadblocks

Download this free resource now to start building a more mutually rewarding relationship with your donors.