Charitable Support Across Generations in the UK and Ireland

Discover what drives Gen Z, Millennials, Gen X, and Boomers to support nonprofits, charities, and causes.

Our latest Blackbaud Institute report shares research data from 1,000+ individuals across generations—from Gen Z to Boomers. Get your free report to identify the charitable support habits and preferences of each generation, helping you better reach and engage supporters with your fundraising efforts. 

Read the full report to: 

• Learn about current levels and preferred methods of support across generations 

• Discover engagement opportunities that resonate with each age group 

• Strategically segment supporters by discovering the donors, volunteers, advocates, and promoters within each generation